|Откуда: Kowalewo Pomorskie||
Certainly one of the main yet often ignored pieces to consider with your eCommerce business is planning the journey that you want your customer to take.
Too many businesses get caught upwards on working in the company rather than optimising and working on the business.
Which causes the question, do you know the journey that you would like your customers to take? Or perhaps most importantly do you know the journey that your customers actually are taking?
Here we delve a little deeper into ways that you can look into planning your customer journey and quick ways to fix the most frequent problem areas.
Stop guessing, Start calculating
The one thing you are more than likely guilty of is guesswork. We all do it from time to time however now in 2016 there is no excuse for guesswork for 95% of your business as zakładać wideodomofony w Warszawie, aby there is certainly data available.
Just because you think you know very well what quest your customers take, does not mean you are right, and more importantly it might mean that potential customers are getting lost or confused and leaving in frustration somewhere across the customer journey.
Ultimately if you have neglected or never actively spent time building or planning the journey of your customer then you are more than likely leaving money available and this will be impacting your conversion rate.
Website blindness is a real phenomenon and the one that you most likely experience from.
You look at your site most likely every day and if you didn't build it you certainly had a hand in the design and layout.
Which means you automatically know where everything is and therefore biased in planning the customer journey.
The simplest way to get around this is by utilising fresh sight.
Grab a friend or someone much less familiar with your website and task them with buying a specific product on your site, and watch them navigate it live and make notes about potential stumbling blocks and also ask them what they think of certain webpages and buttons and how it may be more intuitive to them.
Tools that can help you optimise your customer journey
In today's world customers have never lived with such a short attention span. It is just a noisy eCommerce world and time has never already been a far more valuable commodity to the savvy shopper.
This is commonly mentioned that you have 5 mere seconds in which to first grab your potential consumers' attention when they first be able to your site.
After that if you succeed at that and you sell what they want they need to be able to navigate to the checkout in just 3 clicks.
Any more on either of these and your chances of losing them to your rivals increase dramatically.
These people key to being able to stop those high bounce rates is data, or even more specifically knowledge.
You need to really know what your customers are doing and more significantly what they struggle with.
The good news is that there are several tools available to you as a business owner now that contain made collecting relevant data easier than ever.
Google Analytics for example is a great free tool which will demonstrate a fantastic breakdown of traffic on your site, including pages which have the highest drop-out rate for your visitors.
Optimizely is another fantastic tool which allows you to run A/B tests on your site to take away guesswork on the number of areas on your website, leaving you with the true numbers of actual customer behaviour.